On 12 July 1967, the 1st Battalion, 12th Infantry, was engaged in the Ia Drang Valley by a battalion or larger force from the 66th NVA Regiment. When engaged, the 1/12's three rifle companies were physically separated, allowing the enemy force to attack the companies individually - B Company and C Company were isolated and taken under attack. Although C Company suffered only minor losses (5 wounded and none killed), B Company took heavy losses.
1st Lt Bragg had been with 1/12 Infantry for some months as the leader of an artillery Forward Observer team. When Captain Brian W Rushton, the B Company Commander, was killed, Bragg was directed to take command of the company. He did, and fought it with courage until he also was killed - one of 33 men who died that day. Leroy Chaboygan was Lt Braggs radio operator and was his side untilthe unit was overrun.